Small can also be big: Volkswagen celebrates 50 years of the Polo

Since 1975, the Volkswagen Polo has delighted generations of people and has become a pioneer in its class: it has always stood for affordable mobility, timeless design and pioneering technology. With more than 20 million vehicles sold in six generations, the Polo has established itself as one of the most successful models in its class. In 2025, Volkswagen is celebrating the 50th anniversary of the small compact car.

When the VW Beetle was due to be replaced in the 70s, Volkswagen had several models up its sleeve: the Passat came onto the market in 1973, followed a year later by the Golf, while the Polo made its debut in 1975. No vehicle before had been so short and refined. Positioned a class below the Golf, the Polo perfectly rounded off the then new model family with front-wheel drive. 50 years later and in its sixth generation, the Polo has proven how a small car can assert itself confidently in a likeable way. More than 20 million cars sold speak for themselves.

Affordable mobility and innovations: a car for everyone

The Polo does not just stand for technical innovations, but also for affordable mobility for everyone. With state-of-the-art technology and a fair price-performance ratio, the Polo has contributed to individual mobility over generations. Whether for first driving lessons, sporty driving pleasure or as a family car – the Polo has created memories and will continue to be a versatile companion in the future also.

Flashback: a small car makes the big time
The small car presented in March 1975 was based on the Audi 50. In slightly modified form it went into series production in Wolfsburg as the Volkswagen Polo and quickly provided a breath of fresh air in the small car segment. With its clean design and high functionality, it caught the spirit of the times. Efficient, practical and affordable, the lightweight vehicle was also characterised by agility, very good handling characteristics and economical engines. Core virtues that have continued the success story ever since.