Volkswagen Louth - Commercial Vehicle Sales Brand Manager

Would you like to join one of the North East’s fastest growing Commercial vehicle dealers?

Volkswagen Louth at Western Motors Drogheda have an immediate vacancy for a new star to join the team as Brand Manager.

The Western Motors Group is a leading national vehicle dealership for Volkswagen Passenger, Volkswagen Commercial, Skoda, SEAT, CUPRA, with dealer locations in both Galway and Drogheda. We are rising to the challenges of our ever changing and growing industry and embracing the Volkswagen Group drive of digital transformation in mobility, modernising and digitalising the entire company in the process, so this really is an exciting time to come on board.

Our culture at the Western Motors Group is to build a team ethos of mutual respect, an agreed operating strategy, and a constant desire to deliver an exceptional customer experience as repeat custom and referrals are our constant goals.

What we are looking for in a Commercial Vehicle Sales Brand Manager:

  • You will have current experience in selling commercial vehicles, which must be demonstrative.

  • You will have excellent verbal and written communication skills and be proficient in the use of Microsoft packages.

  • You will be highly-motivated, target driven and have an enthusiastic personality.

  • You will have the ability to sell a variety of add-on products.

  • You will be familiar with dealership finance process and have DMS experience.

  • You will have the ability to manage a busy workload and multiple customers.

The Commercial Brand Manager position involves:

  • Managing a Commercial Vehicle Sales Executive.

  • At Western Motors we strive for loyal customers, so maintaining positive customer relationships is a priority. Managing customer relationships, including keeping in regular contact at all stages of the buying process, must be a focus of the Brand Manager.

  • Prospecting for new customers via the various traditional and digital channels.

  • Utilising and converting leads given by our in-house marketing department and lead management system.

  • Qualifying customer needs and data capture.

  • Meeting sales targets on a continuous basis.

  • Co-ordinating sales efforts with marketing, sales management, accounting, logistics and technical departments.

  • Maintaining good housekeeping standards and orderly administration of your work.

  • Keeping abreast of products, updates, industry news and trends and competitor activity.

This role is full time and is on-site at our Drogheda branch.

Closing date for applications is Friday 5th April 2024.


Competivie salary plus commission and bonus.

Company pension

Employee discounts

On-site parking


Application deadline: 05/04/2023

To apply plesae submit a curriculum vitae with cover note to


Car Grades Explained
95% as new condition/100% as new to drive/ min two year warranty
Less than 50,000 km’s
Thoroughly prepared used car/ excellent mechanical condition/ a minimum of 1 year warranty
Less than 120,000 km’s
Reasonable mechanical and cosmetic condition/ a minimum of 6 months warranty
Less than 150,000 km’s
A Part Exchanged/Trade In – only sold on to Trade
Only applicable to Trade In Self Appraisals – scrapped or sold to Trade where possible

As our Digital Dealership grows we know that more buyer confidence is needed throughout the online buying process and to assist we have introduced the Western Motors Group Used Car Grading System. The system has been devised to offer more transparency to our customers and to provide an easy guide as to the quality of the used car being sold.