Volkswagen Snapshot

Browse a world of captured moments of intense beauty at the Volkswagen Snapshot page on Instagram, courtesy of the Volkswagen 2021#VWSnapshot Instagram competition. Ireland loves to take photos.  From wildlife to nightlife and from our favourite cars to our favourite views, we love to share our prized photographs. A browse through Instagram reveals the very best of scenery, cute animals and Ireland’s best loved car uploaded in all their glory.  The competition recently closed with a record number of entries. As we eagerly await the announcement of the winners, we take a moment to reflect on four years of this highly successful event.   

Each year we have invited budding photographers to upload their photographs with the Instagram, tag @volkswagensnapshot in a number of selected categories.  The results have been breathtakingly awesome.  The categories for competition photographs left plenty of room for creativity and innovation.  Of course, the first category is our own Volkswagen Vehicles, and we are always astounded by the   creativity among Ireland’s Volkswagen community, featuring fan photos of everything from the iconic camper van to the classic Golf GTI, all set against amazing scenic and interesting backdrops.

Categories and the Prizes

We added newer categories of #Staycation #Colour and #Sustainability to the ever popular #Water, #Animals and #Volkswagen categories this year.   We are so excited for you to see the resulting photographs snapped by an ever-growing group of enthusiastic shutterbugs.  Of course, the prizes are very enticing.

The grand prize in our Volkswagen range is an all-electric ID.4 for a whole year! A whole year of genuine, emission-free driving in our latest fully electric model that is delivered to the end user with a net carbon neutral balance jut for featuring a the most photogenic model of car in the world, the Volkswagen, in their entry.  The winner of this Animal category will receive a pair of Apple Air Pods Pro, while the winning water inspired image will receive a GoPro Hero 8 BLACK device.   We introduced the #Colour #VWSnapshot category just this year and the winner of the most vibrant, dynamic and creative image in this section will win a Nintendo Switch games console!  Sustainability has never been more important. At Volkswagen, we have signed up to the Paris Climate Agreement to be a net carbon emissions company by 2050.  This year we began delivering our fully electric ID. models to end users with a net carbon neutral balance! In introducing a Sustainability category to the competition, we hoped to be inspired and inspire for the future.  The winner of this category will win a weekend break for 2 at the Iveagh Garden Hotel in Dublin - Europe's first sustainable hotel.  Finally, in the second year of Ireland’s love of #Staycations we welcomed the photos of your memorable holidays in this amazing country. A staycation is all the more enjoyable when your adventure starts from behind the wheel of a VW vehicle. The winner of #Staycation category will receive a €350 Bluebook Voucher - which can be used across a collection of Irish Country House Hotels, Manor Houses, Castles and Restaurants. Full details on prizes here 

This year’s charity partner

The photographic work of even winners will take pride of place in a Charity Volkswagen 2022 Calendar.    Volkswagen Ireland’s Head of Marketing, Mark McGrath “Each year the Snapshot Contest grows in popularity, and we are always amazed by the quality of the work from the contestants. This year we are pleased to be supporting Jigsaw in the great work they are doing for young people, especially during these unprecedented times.”  All proceeds of the 2022 calendar will be donated to Jigsaw.  Jigsaw is the National Centre for Youth Mental Health.  Jigsaw is passionate about supporting young people with their mental health and their vision is for an Ireland where every young person’s mental health is valued and supported.   Volkswagen are delighted to partner with such a worthy and effective organisation. 

The Volkswagen Snapshot photographs can be admired and enjoyed on the VW Instagram page.  

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