Our vision, mission and culture are all customer focused, on a daily operational basis, we must constantly strive to evolve our activities so that every interaction with customer’s is adding value for them. If we can do this, then we will become their “one stop shop” for all their motoring needs.

Western Motor’s distinct corporate culture is characterised by a strong emphasis on collaboration, innovation and employee development and well-being. We believe that by cultivating an environment where everyone’s contributions are valued and respected, we can achieve our goals collectively and drive meaningful change.

At Western Motors we align ourselves with the core values of our brand partners and our success is based on developing a strong culture and set of values that allows us to deliver for our customers:

Our company vision statement is: “Built for Brands, Driven by People”

Western Motors’ team culture embraces features of both an Adhocracy Culture (Create) and Clan Culture (Collaborate)

A corporate approach of decentralised leadership and individual initiative. It does not rely on a rigid system of authority or bureaucratic procedures and policies. There is an emphasis on constant innovation and improvements.

As a family business we try to have a collaborative mentality, valuing employee commitment, participation, and allegiance. (many employees have been with us for a long number of years)

Our Team

We have introduced and continue to develop new initiatives that boost employee engagement and satisfaction as we firmly believe that employees who feel valued and connected to our brand will lead to higher productivity and lower employee turnover.

We recognise that investing in employee training, retention, and well-being is critical to the growth and success of our business. Motivated team members are our greatest assets in building competitive advantage for the business long-term.

Aligning the employee value proposition (EVP) and compensation structure with the overall business strategy is achieved in the following ways:

Training & Development – to align with our strategy of continuous improvement we are rolling out a Learning & Development Portal in early 2025. This portal will also encompass our ‘Onboarding Experience’ for new team members, promoting our learning culture from the start.

Customer Centric Approach – our EVP needs to emphasise the importance of exceptional customer service and satisfaction. We have changed and continue to review our reward structure, to tie bonuses and incentives to customer journey and satisfaction results.

In preparation for continuity issues in management, ownership, and overall operations we invest in leadership capabilities and the overall development of our employees.

• Group Structure Focus – ONE TEAM
• Management – Succession Planning - Development on talent to fill key leadership positions within the company as they become vacant due to retirement, promotion, or other reasons. Succession planning ensures a smooth transition of leadership and maintains the groups stability and continuity.
• Leadership Coaching.
• Ongoing Team Training & Development.
• Technology – implementing and maintaining IT solutions within the organisation.
• Human Resources & Staff Wellbeing: plays a crucial role in promoting staff wellbeing within the company. We know that when our employees feel both physically and mentally well, they are better equipped to focus on their work and are more likely to engage in professional development activities.

Diversity & Inclusion

A diverse and inclusive culture starts with the recruitment process.

In this era of globalisation and the recent changes to the provision of international work permits allowing us to, we extended our technician recruitment efforts beyond the restrictions in Ireland. In addition, with our CHOOSE.TRADE. apprentice recruitment initiative we have also been able to drive an education about the benefits of motor industry apprenticeships within the local schools and colleges, to all genders and across age groups.

Both these efforts have produced great results for Western Motors, in our Drogheda workshop we have recently employed technicians from Italy and Portugal and two female apprentices so far from the CHOOSE.TRADE initiative.

Whilst highlighting our company statement on diversity and inclusion is important to us, it is imperative that we make real changes to improve diversity and inclusion initiatives in our workplace. For the past two years we have conducted annual employee feedback surveys to ensure our teams are listened to and respected.

In addition, to facilitating an inclusive environment in our workplace we have introduced a buddy system where we pair up employees from different backgrounds to foster closer connections. Our annual ‘Western Motors Group’ team events and celebrations have also been instrumental in creating stronger connections between employees across the two locations, integral to the team bonding and group ethos.

Group Awards

Western Motors Group have recently won the following two industry awards:

• Western Motors Drogheda Service Team: First Dealer of the Month Winner for new Bumper Finance Product in 2023.
• Western Motors Galway: Best Customer Service Award 2022-23 Galway Chamber of Commerce.
• Western Motors Drogheda: Winner in the SIMI Sales Operator of the Year 2024.
• Western Motors Galway: Regional Winner in Connacht in EV Dealership of the Year 2024.
• Skoda Challenge National Champion 2024 – Majella Gillespie – WM Drogheda.
• Skoda Marketing Dealer of the Year – 2021 & 2024.
• Deloitte – Best Managed Company 2024.